We’ve spent years witnessing the struggles children face in a world that doesn’t always provide the encouragement they need. That’s why we created this business—to make sure young ethnic boys and girls know that they are powerful, capable, and worthy of every opportunity. What started as a dream of filling the gaps left by mainstream media has evolved into a mission to provide families with culturally affirming products and resources that celebrate diversity and empower children.

Our deep commitment to positive representation drives everything we do. We recognized a need for children to see themselves in the products they use every day, reflected in the most uplifting and empowering light. That mission is at the heart of every product we offer and every piece of content we create, ensuring that the children who encounter our brand feel proud of who they are and excited for who they will become.